Norco began as Northern Cycle Industries in 1964 – in a chicken coop – and those grassroots have kept them connected to what matters most ever since. The inspiration they get from the mountains right outside their door ensures that dirt finds its way into every Norco design. Norco is more than just a bike company. They’re a collection of passionate riders dedicated to putting everything we have into creating the best bikes for the riding they love. They carry a complete line of Mountain, Road, City, Youth, and Kids bikes.